Attracting top talent for mechanical design roles can be difficult. As candidates with technical skills are highly sought after, you must entice top talent. Aside from appealing job benefits, employer branding is crucial to attracting top-talent mechanical designers.
Showcasing company culture
Company culture plays a significant role in whether a candidate will apply for a job role or not. It’s estimated that around 77% of people consider a company’s culture before applying for a job. Many will also place company culture above salary.
This makes showcasing a company culture crucial to recruiting top-talent mechanical designers. Company culture refers to the mix of people, vision, and values that define the workspace atmosphere. A positive company culture makes a significant difference in whether people enjoy coming to work.
Every company’s culture will be different, hence why it’s important you clearly define and promote it during the recruitment process. Doing so provides several benefits for recruiting and attracting high-quality candidates that benefit your business:
- Enhanced employee retention – employees who align with an organisation’s culture are much 7x more likely to be engaged and committed to their role and company.
- Improved retention rates – recruiting top talent in mechanical design can be difficult, so they must fit into the company’s culture. This increases the chances of long-term retention due to the stronger connection. An employee who aligns with a company culture is 55% less likely to search for a new role.
- Strengthened team dynamics – company culture has a big influence on the working dynamic of a team. The stronger a company culture, the better for fostering effective collaboration and teamwork.
- Positive organisation reputation – a positive culture that is reflected in the workforce strengthens an organisation’s reputation and makes a company more desirable to work for. This is vital for attracting top talent in competitive roles like mechanical design.
Given that a strong company culture is a hallmark of business success showcases the importance it plays in the recruitment process. A company with a strong, positive culture is far more likely to attract the right high-quality candidates.
How does company culture impact mechanical design recruitment?
As with any other job role, company culture has a strong impact on mechanical design recruitment. Mechanical design candidates are far more likely to be attracted to a company that emphasises innovation and creativity.
One element of mechanical design roles in problem-solving. Mechanical design candidates will be far more attracted to companies where they can be motivated by the challenge of solving complex problems or creating innovative solutions.
A culture that has a strong emphasis on teamwork will also impact mechanical design recruitment. Open communication and teamwork are two attractive elements of a culture that will attract mechanical designers who enjoy working with interdisciplinary teams.
Recognition and rewards are another element of company culture that can impact mechanical design recruitment. Top design talent who are motivated by complex challenges and problems are far more likely to be attracted to a company that recognises and rewards innovation and job performance.
The recruitment process and job interviews also provide a unique insight into a company’s culture. Mechanical designers will form a perception of a company’s culture depending on how the interview is conducted. Interviews that are rigid or formal may deter top talent.
Other ways how company culture can impact mechanical design recruitment are:
- Companies that prioritise a work-life balance
- Opportunities for learning and development
- A diverse and inclusive culture that welcomes inclusivity
- Differentiates your company from competition through company values
Testimonials from current employees
Alongside a company culture, testimonials can also benefit your talent acquisition and employer brand. Testimonials play a significant role in shaping your employer’s brand and reputation. If previous employees have bad things to say, it won’t do much to attract candidates.
It’s estimated that 84% of people are affected by a company’s reputation when applying for a job. That’s why so many job hunters will look at reviews and ratings before applying for a job. Employee testimonials will play a significant role in this.
Employee testimonials and reviews showcase potential applicants what your company has to offer. It provides unique insights into the working culture, team dynamics, and management. The same applies to mechanical design roles and can have a big impact on attracting top talent.
Applicants also prefer testimonials from those lower down in the company. CEOs and managers are less likely to be trusted. Glassdoor is one of the most popular platforms for employees to provide testimonials.
It also can be a good way to showcase that a company values career progression and job stability. Reviews from long-term employees will be a positive sign to potential applicants that the company. Mechanical designers who are looking for companies that offer continuous growth and job security will be more attracted to these companies.
Employer branding plays a significant role in mechanical design recruitment. Promoting a positive company culture that values its employees is an effective method for attracting top talent. Encouraging testimonials and reviews from employees can be a good method of improving your employer branding for attracting top talent mechanical designers.